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WATD broadcasts from King Jewelers
By Mary Jane Hanron/ Special To
The Mariner
Friday, August 19, 2005
As the mid August sun beat mercilessly on the region, clients at King Jewelers enjoyed lemonade,
air conditioning and the sounds of 95.9 WATD radio broadcasting live on this Tax Free Saturday in
Massachusetts. Radio personality Joe McMillan shared information and entertainment with listeners
and shoppers during the early afternoon event at the store.
Customers arrived early in the day to take advantage of the savings courtesy of the Commonwealth.
They purchased jewelry, gifts and even accomplished a bit of early Christmas shopping; truly a result
of exceptional forward thinking as outside temperatures hovered near 100 degrees.
"It's much too hot to be outdoors so head to King's for beautiful jewelry and gifts," McMillan said.
He narrated descriptions of the showroom, the colorful array of gems and jewelry on display and gift
collections available exclusively at the store.
Brightly colored balloons floated in the sultry breeze outside the new King Jewelers building at 812
Chief Justice Cushing Highway indicative of the festive atmosphere within. Various prizes given to guests
courtesy of WATD included a gift certificate to Jamie's Pub and tickets to see Bruce Hornsby at the South
Shore Music Circus.
McMillan chatted with several customers and members of the King's staff about the store and the community.
Vicki King, owner, spoke about the family's history in the world of jewelry which dated back to 1921 when
King's grandfather opened a store in Lexington. After several years, the family moved to Scituate bringing
the business to the South Shore. King's remains an institution in the area to this day.
"Our business is very much about 'family,'" said King, as she stood before a wall of framed photos depicting
her grandparents and father many years ago. Mounted on the wall behind her was a handsome key-wound clock
regulator, which has graced each location since the company's beginnings and appears in one of the hung photos,
taken decades ago. The timepiece continues to tick today, wound faithfully each week by Mrs. King.
"We like to share our sense of family with our customers," King continued. " So much of what we do focuses
on special times in life that are shared by generations. We know how important jewelry is as a symbol of
memories and achievements. We strive to keep our jewelry and gifts different from what you see elsewhere
so people have somewhere to find a wide assortment from the classic to the rare and extraordinary.
That's why we have children and grandchildren of customers continue to visit us and even call to order
from us if they move to other parts of the country. New customers find us everyday and we hope this begins
a family tradition for them, also."
King said she is thrilled with the store's new location1-1/2 miles south on Route 3A from its previous
location. The new building also accommodates three other businesses: Peridot Spa, Accord Stationery, and
Dillon and Company Furniture.
WATD, the South Shore's radio station based in Marshfield is another business that has had high visibility
in the region for many years. Renowned for regional news, traffic, weather and features of local interest,
their remote live broadcasts bring enthusiasm and fun to varied settings.
"It's been great hosting WATD today," said King. "It's the middle of summer and it's been such a busy and
party like atmosphere, you would think Christmas was next week!!"
Originally taken from
The Cohasset Mariner
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