Jewelry has long been a symbol of love, celebration, and timeless elegance, and for over a century, King Jewelers has been at the heart of these cherished moments in the South Shore community. Since 1921, when Forrest King first opened the doors to his small jewelry store, much has changed in the industry—from evolving design trends to advancements in craftsmanship. Yet, the essence of fine jewelry remains the same: quality, artistry, and sentiment. Through it all, King Jewelers has remained steadfast in its commitment to excellence, adapting to the times while preserving the traditions that have made it a trusted name for generations. Today, the third and fourth generations of the King family continue to honor that legacy, ensuring that every customer receives not just a piece of jewelry, but a piece of history.

The Vision of Forrest King: A Jewelry Store Unlike Any Other

In 1921, Forrest King established King Jewelers with a vision to create a store that offered unique, high-quality jewelry alongside unparalleled customer service. He sought to provide pieces that would mark life’s most memorable moments—engagements, anniversaries, and celebrations of all kinds. That vision soon evolved into a family tradition, setting the foundation for a jewelry business that would endure for generations.

The commitment to craftsmanship and innovation continued with Forrest King Jr., who patented the first earring jacket in 1969. His invention became a staple in the jewelry industry, reflecting the ingenuity and distinctive design sensibility that King Jewelers is known for to this day.

A Family Tradition of Excellence

King Jewelers remains a family-run business, now helmed by sisters Valerie and Victoria (Vicki) King, and Vicki’s daughter Melanie Roake, who carry forward the dedication to elegance, quality, and superior customer service.  

This deep-rooted family involvement ensures that customers receive personalized service from people who truly care—whether they are purchasing a custom engagement ring or simply replacing a watch battery. At King Jewelers, every customer is treated like family, a philosophy that has remained unchanged for over 100 years.

More Than a Jewelry Store: A Pillar of the Community

Beyond exquisite jewelry, King Jewelers has always been deeply involved in the local community. Forrest King Jr. played an instrumental role in founding the Cohasset Chamber of Commerce and organizing the town’s first Holiday Stroll, bringing together village and Route 3A businesses in a celebration of local commerce and holiday spirit.

Today, King Jewelers continues that tradition of community involvement. They frequently host fundraisers in conjunction with business events, ensuring that their success is shared with local organizations and causes. 

The Importance of Choosing a Trusted Local Jeweler

Choosing a trusted local jeweler like King Jewelers comes with numerous benefits that go beyond just purchasing a piece of jewelry. Here’s why working with a jeweler who has been part of the community for over a century is the best choice:

• Personalized Experience: Unlike chain stores, a local jeweler takes the time to understand your needs and preferences, offering expert recommendations tailored just for you.

• High-Quality Craftsmanship: With decades of experience and a reputation to uphold, a trusted local jeweler ensures every piece meets the highest standards of quality and workmanship.

• Transparency and Trust: A long-established jeweler values honesty and integrity, providing clear information on materials, pricing, and sourcing so you can make informed decisions.

• Exceptional Customer Service: Building lasting relationships with customers is a priority, meaning you receive attentive, knowledgeable, and friendly service—no matter the size of your purchase.

• Reliability and Longevity: With over 100 years in business, King Jewelers isn’t going anywhere. Whether you need a repair, an appraisal, or a new piece of jewelry years down the line, you can trust that they will be there.

• Community Commitment: Supporting a local business like King Jewelers means investing in a company that gives back, from hosting fundraisers to showcasing the work of local artists.

When you choose King Jewelers, you're not just buying jewelry—you’re becoming part of a tradition built on trust, quality, and personal connection.

Timeless Jewelry, Exceptional Service

King Jewelers’ reputation as the South Shore’s premier destination for fine jewelry is well-earned. The store offers a carefully curated selection of diamonds, gemstones, estate jewelry, and custom designs, ensuring customers can find something truly special for any occasion.

Their services go beyond just selling jewelry. King Jewelers provides expert appraisals, custom design work, and on-site repairs and restoration by skilled jewelers. The store also offers a diamond trade-up program, cash-for-gold services, financing options, and insurance assistance, making luxury accessible to all who walk through their doors.

Creating Memorable Moments for Generations

For over 100 years, King Jewelers has lived by its motto: “Creating memorable moments for over 100 years.” Whether a customer is selecting their first piece of fine jewelry or adding to a cherished collection, the King family ensures that each experience is as special as the jewelry itself.

With a legacy built on quality, innovation, and heartfelt customer service, King Jewelers remains a shining gem in the Cohasset community. As the store continues to evolve under the leadership of its third and fourth generations, one thing remains certain—King Jewelers will always be synonymous with elegance, tradition, and an unwavering commitment to the people it serves.